Your best salesperson works 24/7 — and never calls in sick
TKG Custom Homes has the chance to become the first custom home builder in the Texas Hill Country with an AI-powered sales assistant — capturing leads 24/7, engaging walk-ins at the model home, and converting more prospects into appointments.
While other builders make you wait for a callback, your AI assistant answers instantly — on your website AND on an iPad in the model home.
Someone walks in, no one's there. They look around, see a sign to call, and leave. That's a potential $500K+ sale walking out the door.
78% of buyers choose the first company to respond. Average builder response time: 24-48 hours. Every hour of delay = leads going to competitors.
25% of home shoppers engage outside business hours — evenings, weekends, late nights. Currently: No response until next business day.
Leads contacted within 1 minute are 391% more likely to convert. That's not a typo. Speed wins.
A custom-built AI assistant trained on everything TKG — your previous builds, your design-build process, your communities, and your story. No cookie-cutter floor plans here — the AI understands that every TKG home is custom-designed around how each family actually lives.
The AI understands that TKG doesn't sell floor plans from a catalog. When someone asks "what floor plans do you have?" the assistant explains: "We don't do cookie-cutter homes. Every TKG home is custom-designed around how your family actually lives. I can show you some of our previous builds for inspiration, but your home will be uniquely yours. That's the TKG difference."
Weekends only. 2-4 months to competency. High turnover. No after-hours. One location only.
24/7/365 availability. Website + model home. Unlimited visitors. Never calls in sick. Improves over time.
| Factor | Part-Time Employee | AI Assistant |
|---|---|---|
| Year 1 Cost | $20,000-26,000 | $13,500 |
| Year 2+ Cost | $20,000-26,000 | $6,000 |
| Availability | Weekends 10am-6pm | 24/7/365 |
| Website Coverage | None | Yes |
| Turnover | 100%+ annually | Zero |
| Scalability | 1 location | Unlimited |
RE/MAX Edge implemented an AI chatbot and saw lead-to-appointment rates jump from 5% to 15%.
Auto dealerships using AI report 40% increase in lead-to-appointment conversions and 33% shorter sales cycles.
Property management companies implementing AI see return on investment within the first year.
Leads contacted within 1 minute are 391% more likely to convert than those contacted after an hour.
AI captures just 2 additional leads per month that would have been lost. That's 24 leads/year. At 10% conversion = 2-3 extra homes. At $500K average with 12% margin = $60,000-90,000 additional profit. ROI: 4-6x in Year 1 alone.
"TKG Custom Homes is the first Texas Hill Country custom builder with an AI concierge — available 24/7 on our website and at our model homes." This becomes a differentiator in every pitch, every conversation with realtors, every piece of marketing.
Hardware (iPad, security case, mount) not included — approx. $600-900 one-time.
Future builders will pay $1,000/month. TKG's $500/mo rate is locked in as long as you're a customer.
One additional home sale from AI-captured leads pays for 5+ years of this investment.
Floor plans, pricing, FAQs, community details, your story
Build the assistant, train on TKG knowledge base
Coy tests the system, provides feedback, we fine-tune
iPad in model home, website widget live, alerts configured
🚀 Live in approximately 3-4 weeks from kickoff
Once the base system is running, additional features can be added to your monthly service:
Add-ons stack on top of base monthly rate. Mix and match as needed.
Take your time. Ask questions. Poke holes.
Finalize scope, answer any questions, align on timeline
Floor plans, pricing, FAQs — everything the AI needs to know
3-4 weeks to design, build, and get you live. You'll see progress throughout.